Blockchain Technology Revolutionizing Swiss Watchmaking
H2: Introducing Blockchain in Swiss Watchmaking
In February, Breitling, one of Switzerland’s leading independent watchmakers, unveiled the first newly designed wristwatch. This limited edition “Top Time” chronograph has a fashionable retro appeal and is authenticated using the Arianee protocol. The technology provides each watch with a digital e-passport, creating an “unalterable and augmented identity.” This also includes a feature for the legal transfer of the digital identity to a new owner.
H3: Additional Services and Membership
Third parties and brands themselves can integrate additional services using the Arianee protocol. These services can be related to warranty extensions, loyalty programs, special events, and facilitating resale, all of which are managed privately through the Arianee wallet. Significantly, Breitling and other leading watchmakers, including Vacheron Constantin, Audemars Piguet, MB&F, Roger Dubuis, and Manufacture Royale, are part of the consortium with access to Arianee technology. Additionally, Richemont Group, the owner of luxury e-commerce platform Yoox Net-a-Porter and the pre-owned platform Watchfinder, has joined the consortium.
H3: Transparency in Swiss Watchmaking
Georges Kern, CEO of Breitling, has announced that all the brand’s future watches will use blockchain technology. Blockchain is seen as a groundbreaking technology for the Swiss watchmaking industry, as it will introduce transparency in watchmaking.
Breitling’s Kern states that blockchain technology will be crucial in understanding the origin and production process of products, as transparency in the entire supply chain will be evident. This will transform the way watches are sold, owned, and made, particularly with regard to the “Swiss Made” label, which has faced controversy and lack of clarity.
Conclusively, the introduction of blockchain technology in Swiss watchmaking marks a significant turning point. It not only addresses issues of transparency and authenticity but also provides a circular experience, promoting an ongoing relationship with the customer. With more big players anticipated to join, blockchain’s transformative effects on the industry are accelerating. The adoption of blockchain technology is poised to revolutionize the Swiss watch industry by offering consumers an unprecedented level of transparency and trust in the products they purchase and own.
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